Your Target Audience

For this task we created a questionnaire which we would give to young adults for us to establish what younger listeners would want to hear when listening to radio. We decided to make the questionnaire on Microsoft Word as it was familiar and we printed off multiple copies.We decided that all the surveys would be given out on paper as the answers would hopefully have more time spent on them instead of being rushed online , giving us a reliable result. The complete example copy of the questionnaire is shown below.

After collecting results from 30 questionnaires, we decided that the easiest way to initially understand the results, would be to make pie charts. From this we would be able to decide how to present our radio show, but first come up with a profile for an ideal listener, using a similar technique to the BBC's 'Dave and Sue'. We decided on a fictional character called James with the following profile:

James is a 17 year old boy living in Newport, at the centre of the Isle of Wight. His social life is typical of a teenager including going to the cinema and parties. He is currently studying A Levels. He listens to the radio in the morning to keep up with current affairs and likes the news bulletins to contain local news, celebrity news and sports but likes it to be played with music underneath (bed).

The results tell us that we should aim for a morning or evening radio show. We know people of this age listen mostly to BBC Radio 1 and Capital FM, however these results are not clear winners and so we should consider the styles of other radio stations as well. Although the results show that our listeners prefer bulletins to be presented in a 'short and snappy' way, we need to make a radio show of around 5 minutes long and so we can make sure our stories are instead presented in an upbeat style. It is important for local news to be included, although a high percentage of people would like a mix. Finally we now know that we should definitely include a bed in our show.