Xmas Special - Smooth Christmas

For this special Christmas post, I thought I would have a quick look into the festive station 'Smooth Christmas'. The music station was launched by 'Smooth Radio' in 2011. The station replaces 'Smooth Extra' for the Christmas period and can be heard Online, on DAB, on the Mobile App and on Sky TV. The station delivers short news bulletins most hours with an upbeat bed and consisting mostly of copy stories. This makes the stories come across as quicker and happier appealing to the target audience and matching the theme of the station. The information from this helps us to consider techniques when making our own station as we to with 'Rhythm Extra' are looking to have a bed in the bulletin and aim the bulletin towards our young target audience.