Planning Tasks: Your Local Radio Station

For the first planning task, we had to come up with a suitable name for or local radio station. Between the four of us, we came up with multiple names. The first name we came up with was 'Newport News Network (NNN)' however we soon decided that the name was long and potentially not short enough to appeal to our teenage target audience. Being the same team as the preliminary task, we decided we would go back to our original name of 'Rhythm Radio' but change it to be a digital sister station. We came up with names including, Rhythm Radio Plus and Rhythm Radio Extra. The vote was that Rhythm Radio Extra was most appealing so far but we continued to create names until we were sure. We drafted 'CarisbrookeDigital' and 'AirFM' but were not convinced they would be snappy and memorable for our audience. After much discussion we went back to the ideas of 'Rhythm Radio' and considered adding Online to the end, but decided for a memorable and snappy name that would fit our audience and be related to our preliminary task station, 'Rhythm Extra' was what we would go for. We decided to create the logo below as a way to recognise our station. I asked many people who are within the target audience age and they agreed that the font could not be basic but shouldn't be over the top. We made a few logos and decided the one below fitted out target audience the most.