Evaluation - 5

How did you attract/address your audience?

Our radio is aimed towards a young audience and therefore we have to make sure to appeal to them and address them in an appropriate way. I believe this was helped by the fact we are in the age bracket ourselves and therefore unlike bigger stations, we do not have to conduct as much research into finding ideal ways of presenting.

We agreed that our news bulletin would be engaging but chilled. Many news bulletins feel rushed and from our research it was found that young people want a more relaxed radio station with chilled music and informative but relaxed news reading. Our research told us that including a bed was essential as well as engaging, exciting and relevant stories. We did not include politics and had an extremely brief weather report, all the result of feedback.

We also referred to the conventions of radio news bulletins in order to create a news bulletin to wasn't too different to the norm as the news needs to stand out and follows conventions such as being 3-5 minutes. Having one main voice for the listener to avoid confusion. Including an introduction to great the audience. And including many methods of delivering the news such as through copy stories, vox pops and voicers, etc in order to keep the news exciting and varied for our audience.


Other teen based stations such as BBC Radio 1, 1Xtra and Capital FM also helped us to target a younger audience. We made sure to listen to their successful bulletins and use similar conventions ourselves, this often matched the survey results and so we were confident it would be ideal for our audience. At some points in the day, Radio 1 has very short news updates which we liked the idea of, this wasn't possible for us as it had to be 5 minutes but it taught us techniques to speed up and slow down articles and make them most appropriate for our audience. We also listened to stations targeting a completely different audience such as Radio 4 and Radio Solent. These enabled us to have a greater understanding on how different age groups and cultures liked to be addressed in different ways and are attracted to radio stations for different reasons.