In a previous research blog post titled ‘The Ownership of UK Radio’, I looked at the different types of radio stations that exist including National, Regional and Internet radio, etc. After creating our radio news bulletin considering which type ours belongs to was a difficult one and so I went back and looked at what makes each one different.
National Radio is radio that is broadcasted and can be heard nationally through the radio. I think that our news bulletin does not fit in with many BBC national stations as it is such a different style. They have established their idea of a younger aimed station with both Radio 1 and 1Xtra. I believe they try to aim younger people on a mass scale being a national station whereas our bulletin has a niche style with the bed, the stabs and the way of presenting news. And therefore our bulletin would not be used and distributed by nation radio institutions.
Our news bulletin would be more suited to regional radio institutes as these are more localised. They also are known to be owned by bigger organisations meaning finance and support. However our station is aimed specifically to a tight target audience, whereas regional stations require more money and so have to reach a bigger audience to get good returns. Therefore I think our bulletin is not ideal for regional stations.
I think that our radio news bulletin would be best suited for a station where profit isn't the main objective. Our bulletin has been the result of much research and aimed towards a small group and so would not work on a large scale. One issue with creating a niche product is that it has small appeal meaning that for radio, it is not very profitable.
This is why I think our news bulletin would be best placed in a community radio station. These have very little control and are more free to select their own articles, sometimes younger people like less mainstream stories and so this is ideal and as we have gone for a chilled out style there would be more freedom to change around the order of the bulletin to create the impression it is flexible and current. Community radios tend to have very small geographical areas and so would be perfect for the Isle of Wight.
Another type of radio institute that I believe our bulletin would be suitable for is internet radio. Our young audience are very familiar with modern technology and through the use of portable devices, our radio could have a wider reach to these teens wherever they are. One limitation of internet radio is that it can be harder to promote your station to stand out as there are already so many of them.
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