Below is a copy of our final news bulletin for 'Rhythm Extra'. From research to scripting, creating, editing and evaluating. It has been a thoroughly enjoyable task in which I have learnt loads about the radio industry and producing a news bulletin through all the steps. Our whole team is really happy with our finished piece, it has required a lot of editing and tweaks, but our we have worked well together and I hope you have enjoyed reading my work and enjoy listening to the news bulletin below, thank you.
Monday, 11 April 2016
Thursday, 7 April 2016
Evaluation - 7
Looking back at your preliminary task. what do you feel you have learnt in the progression from it to the full product?
The Prezi below discusses how much we have each learnt, what we did right and wrong in the preliminary task and how we adapted as a team in order to create a news bulletin we were all proud of.
The Prezi below discusses how much we have each learnt, what we did right and wrong in the preliminary task and how we adapted as a team in order to create a news bulletin we were all proud of.
Saturday, 2 April 2016
Evaluation - 6
What have you learnt about technologies from the process of constructing this product?
The presentation below discusses the many forms of technology I have used during this task and my view of them. It was only when creating this it became clear how much has been used throughout the task and how much I will continue to use it.
The presentation below discusses the many forms of technology I have used during this task and my view of them. It was only when creating this it became clear how much has been used throughout the task and how much I will continue to use it.
Monday, 28 March 2016
Evaluation - 5
How did you attract/address your audience?
Our radio is aimed towards a young audience and therefore we have to make sure to appeal to them and address them in an appropriate way. I believe this was helped by the fact we are in the age bracket ourselves and therefore unlike bigger stations, we do not have to conduct as much research into finding ideal ways of presenting.
We agreed that our news bulletin would be engaging but chilled. Many news bulletins feel rushed and from our research it was found that young people want a more relaxed radio station with chilled music and informative but relaxed news reading. Our research told us that including a bed was essential as well as engaging, exciting and relevant stories. We did not include politics and had an extremely brief weather report, all the result of feedback.
We also referred to the conventions of radio news bulletins in order to create a news bulletin to wasn't too different to the norm as the news needs to stand out and follows conventions such as being 3-5 minutes. Having one main voice for the listener to avoid confusion. Including an introduction to great the audience. And including many methods of delivering the news such as through copy stories, vox pops and voicers, etc in order to keep the news exciting and varied for our audience.
Other teen based stations such as BBC Radio 1, 1Xtra and Capital FM also helped us to target a younger audience. We made sure to listen to their successful bulletins and use similar conventions ourselves, this often matched the survey results and so we were confident it would be ideal for our audience. At some points in the day, Radio 1 has very short news updates which we liked the idea of, this wasn't possible for us as it had to be 5 minutes but it taught us techniques to speed up and slow down articles and make them most appropriate for our audience. We also listened to stations targeting a completely different audience such as Radio 4 and Radio Solent. These enabled us to have a greater understanding on how different age groups and cultures liked to be addressed in different ways and are attracted to radio stations for different reasons.
Our radio is aimed towards a young audience and therefore we have to make sure to appeal to them and address them in an appropriate way. I believe this was helped by the fact we are in the age bracket ourselves and therefore unlike bigger stations, we do not have to conduct as much research into finding ideal ways of presenting.
We agreed that our news bulletin would be engaging but chilled. Many news bulletins feel rushed and from our research it was found that young people want a more relaxed radio station with chilled music and informative but relaxed news reading. Our research told us that including a bed was essential as well as engaging, exciting and relevant stories. We did not include politics and had an extremely brief weather report, all the result of feedback.
We also referred to the conventions of radio news bulletins in order to create a news bulletin to wasn't too different to the norm as the news needs to stand out and follows conventions such as being 3-5 minutes. Having one main voice for the listener to avoid confusion. Including an introduction to great the audience. And including many methods of delivering the news such as through copy stories, vox pops and voicers, etc in order to keep the news exciting and varied for our audience.
Other teen based stations such as BBC Radio 1, 1Xtra and Capital FM also helped us to target a younger audience. We made sure to listen to their successful bulletins and use similar conventions ourselves, this often matched the survey results and so we were confident it would be ideal for our audience. At some points in the day, Radio 1 has very short news updates which we liked the idea of, this wasn't possible for us as it had to be 5 minutes but it taught us techniques to speed up and slow down articles and make them most appropriate for our audience. We also listened to stations targeting a completely different audience such as Radio 4 and Radio Solent. These enabled us to have a greater understanding on how different age groups and cultures liked to be addressed in different ways and are attracted to radio stations for different reasons.
Thursday, 24 March 2016
Evaluation - 4
Who would be the audience for you media product?
The Google Slides attached below discusses the audience for our media product. Slide 1 is about our ideal listener already blogged about. Slide 2 is about how this was used, the issues with it and how I would now change and elaborate on our target audience. Slide 4 is a profile page for our perfect listener with details, interests and reasons why they love Rhythm Extra.
The Google Slides attached below discusses the audience for our media product. Slide 1 is about our ideal listener already blogged about. Slide 2 is about how this was used, the issues with it and how I would now change and elaborate on our target audience. Slide 4 is a profile page for our perfect listener with details, interests and reasons why they love Rhythm Extra.
Thursday, 17 March 2016
Evaluation - 3
What kind of media institution might distribute your media product and why?
In a previous research blog post titled ‘The Ownership of UK Radio’, I looked at the different types of radio stations that exist including National, Regional and Internet radio, etc. After creating our radio news bulletin considering which type ours belongs to was a difficult one and so I went back and looked at what makes each one different.
In a previous research blog post titled ‘The Ownership of UK Radio’, I looked at the different types of radio stations that exist including National, Regional and Internet radio, etc. After creating our radio news bulletin considering which type ours belongs to was a difficult one and so I went back and looked at what makes each one different.
National Radio is radio that is broadcasted and can be heard nationally through the radio. I think that our news bulletin does not fit in with many BBC national stations as it is such a different style. They have established their idea of a younger aimed station with both Radio 1 and 1Xtra. I believe they try to aim younger people on a mass scale being a national station whereas our bulletin has a niche style with the bed, the stabs and the way of presenting news. And therefore our bulletin would not be used and distributed by nation radio institutions.
Our news bulletin would be more suited to regional radio institutes as these are more localised. They also are known to be owned by bigger organisations meaning finance and support. However our station is aimed specifically to a tight target audience, whereas regional stations require more money and so have to reach a bigger audience to get good returns. Therefore I think our bulletin is not ideal for regional stations.
I think that our radio news bulletin would be best suited for a station where profit isn't the main objective. Our bulletin has been the result of much research and aimed towards a small group and so would not work on a large scale. One issue with creating a niche product is that it has small appeal meaning that for radio, it is not very profitable.
This is why I think our news bulletin would be best placed in a community radio station. These have very little control and are more free to select their own articles, sometimes younger people like less mainstream stories and so this is ideal and as we have gone for a chilled out style there would be more freedom to change around the order of the bulletin to create the impression it is flexible and current. Community radios tend to have very small geographical areas and so would be perfect for the Isle of Wight.
Another type of radio institute that I believe our bulletin would be suitable for is internet radio. Our young audience are very familiar with modern technology and through the use of portable devices, our radio could have a wider reach to these teens wherever they are. One limitation of internet radio is that it can be harder to promote your station to stand out as there are already so many of them.
Thursday, 10 March 2016
Evaluation - 2
How does your media product represent particular social groups?
Here is a Prezi I have made for the second evaluation question. I've really liked using Prezi in this task and have learnt many more tools on it and will continue to use it in the future, so that's the evaluation for Prezi! But below is the evaluation for the news bulletin.
Here is a Prezi I have made for the second evaluation question. I've really liked using Prezi in this task and have learnt many more tools on it and will continue to use it in the future, so that's the evaluation for Prezi! But below is the evaluation for the news bulletin.
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